Content marketing 2017-07-26T14:31:23+00:00

what we do

content marketing

It’s not about you!

Content marketing isn’t about you. It’s about putting your customers first. It’s not about broadcasting your new widget; you need to provide truly relevant and useful information to help them solve their issues.

Thought
leadership

We focus on the art of communicating with your customers and prospects without selling! Content marketing should be original, unique and authoritative, and position your company as a thought leader in your industry. In order to stand out, you need to be able to tell your story using a variety of platforms.

Industrial and engineering companies have huge amounts of technical expertise, and the opportunities for creating content is almost endless!

Providing informative, original and creative content isn’t a new concept, PR has been delivering this for decades. However, PR is historically about ‘earned media’, whereas content is about ‘owned media’. It allows you to be your own publisher; educating and informing audiences to establish you as the industry leader.

It’s the combination of creating content, publishing it on suitable platforms and driving traffic to the content via SEO, social, digital and creative design.

content is
King