Content is king! As the saying goes in the marketing and communication world. And it is. Providing informative, original and creative content isn’t a new concept, PR has been delivering this for decades. However, PR is historically about ‘earned media’, whereas content is about ‘owned media’. It allows you to be your own publisher; educating and informing audiences to establish you as the industry leader.
It’s the combination of creating content, publishing it on suitable platforms and driving traffic to the content via SEO, social, digital and creative design.
Industrial and engineering companies have huge amounts of technical expertise, and the opportunities for creating content is almost endless!