Danfoss Drives, the world leader dedicated to drive technology, has appointed Birmingham-based engineering and technical PR agency Fresh PR, to handle media relations and content creation across it’s Northern European territories.
As one of four divisions of Danfoss, Danfoss Drives operates in more than 50 countries and employs over 5,000 people. Danfoss Drives is unique in that it is 100% focused on developing, manufacturing and supplying AC drives. Their portfolio of high-quality, application-optimised products maximises process performance, saves the most energy and minimises emissions.
Fresh PR will provide on-going media relations and content generation focusing on their key industries of chemical, crane and hoists, food and beverage, building controls, lifts and escalators, marine and offshore, mining and minerals, refrigeration and water and wastewater treatment. The Northern European territory includes the UK, Denmark, Norway, Sweden, Finland, Russia and the Baltics.
Scott Blackwell, Regional Marketing Manager at Danfoss Drives comments: “I have had previous experience of working with Fresh PR, and when we needed support in generating specialist technical content for Danfoss Drives, Fresh were top of the list. They understand our products, technology and industries we operate in, and the content they produce is to an exceptional standard.”
“We’re obviously delighted to be working with such a prestigious name within the industrial sector,” said Amanda Kinbrum, Managing Director at Fresh PR. “The brief incorporates PR, events, creative and content and we’re really looking forward to working with Danfoss Drives to reinforce their number one position.”