What is inbound marketing?
Inbound marketing is a methodology of attracting, engaging and delighting your customers and prospects to grow your business. It focuses on bringing prospects to you instead of you intruding on them. You don’t need to compete for their attention. By creating valuable content that addresses their challenges and needs, you attract your ideal prospects that builds trust and positions your business as the experts.
You need to get the attention of your ideal prospects to your website. You don’t just want anyone, you want to attract people who are most likely to become leads and ultimately customers. How do you get them there? You provide targeted content that addresses their needs, solves their problems and challenges and demonstrates your business as a trustworthy industry expert.
You attract them through blogging, social media publishing, video content, and ensuring your site optimised for search (SEO) with relevant keywords.
You’ve spent time attracting prospects to your website, so you need encourage them to interact with you by offering them something of value to them. You want them to convert into leads by providing something that they will consume to help them further.
You use calls-to-actions to move them along the buyer journey to becoming a lead, landing pages that offers an educational piece of content with a form that gathers information about them and the problems they are looking to solve. Conversational marketing, such as chatbots and live chat, help build create relationships by using the channels they prefer.
You want to turn those leads into customers and that’s done through lead nurturing. You need to continually develop their interest in you by providing relevant information and educating them on your solution and expertise.
You’ll need a good CRM system that integrates with marketing automation software for lead scoring and qualification, use email marketing and workflows to guide them through to becoming a customer.
Once you have a customer, the relationship is only just beginning! You need to delight them to turn them into promotors of your business by continuing to be an advisor and expert. This is where marketing, sales and service teams really come together in alignment.
Again, marketing automation, conversational marketing and email are great ways to foster a happy relationship. Create memorable and informative content your prospects and customers can share.
If you’d like to:
- Grow your revenue faster
- Increase the ROI on your marketing investment
- Reduce your team’s workload
- Improve your conversion rates
- Tailor your marketing to resonate with your ideal buyer
- Attract more traffic to your website
- Generate more content
- Nurture leads through the buyer’s journey and sales cycle
- Accelerate your lead generation
Then inbound marketing is for you!
Could inbound marketing help you?
How Fresh PR can help
Fresh PR is a specialist consultancy that helps engineering, industrial and technical companies grow their businesses through inbound marketing. As a HubSpot Certified Partner, we are qualified and experienced in the whole inbound methodology using the HubSpot software platform.
Everything starts with a strategy. Fully focused on your goals and addressing your challenges, we plan out how we’re going to succeed.
Content is the foundation of inbound success. Using your expertise and insight, we create content that is aligned with your buyer personas, wherever they are in the buyer journey.
By creating valuable content, we’re creating conversion opportunities to start generating you leads. Optimising web and landing pages with calls-to-action and forms to capture leads that your sales team can run with.
Using workflows and segmentation, we can nurture prospects with personalised email campaigns, touch points and newsletters.
Creating content is one thing, but you need to promote it! We can help you in increasing the reach of your content through social media by identifying the most suitable channels and managing the process.
We use HubSpot’s software platform to manage inbound marketing efforts. It’s a powerful tool that enables all of the elements to work together while reporting on results and ROI.
By optimising pages and posts and publishing regular content across various channels, you’ll rank highly on SERPs, increase your online visibility and generate more organic traffic.